October 20, 2023blogs
Meet the clever creatives behind Floral Army
We have long admired the work and space of Alicia and Annita, the clever creatives behind Floral Army.
They have recently madeover their beautiful space in the George St, East Freo precinct and in just a few days will be running a special workshop at Darling & Domain.
Tell us a little bit about Floral Army?
Floral Army is a lovely little corner store located in the heart of George Street in East Fremantle.
We met while working in the floristry industry together almost 20 years ago. Becoming fabulous friends and after working together for many years, Floral Army evolved from working on gorgeous weddings and events to opening the doors to a beautiful store specialising in all areas of floristry and unique plants.
We have been operating for 9 years and we do all aspects of floristry from daily deliveries to large scale events. We stock a large range of beautiful flowers, plants and carefully selected gift ware. We have a team of experienced floral designers who are also super passionate about flowers and our industry.
We have to know....what time does your day start? And what is a typical day...
A typical day starts between 5.00am and 7.00am depending on the day.
It can involve a morning market flower run, or a delivery from our local growers.
We spend time processing our flowers and making orders for delivery and chatting to customers.
We spend time setting up the shop and delivering early morning corporate installations.
It also involves a LOT of coffee!
What is your favourite bloom to use?
There are too many favourites to just pick one but we love and enjoy working with the seasonality of our profession.
What is your favourite plant to pop in a pot?
Definitely something trailing like a Rhipsalis or a gorgeous satin pothos.
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Join us in store on Wednesday 13th September 6-8pm for a special workshop where Alicia & Annita will guide you to create a beautiful arrangement in a special vessel to take home and enjoy. Tickets available here